Your Brand Doesn’t Have a Corporate Responsibility Program? That’s Sus’!
Founder/CEO Maryam Mirnateghi shares with Entrepreneur Magazine the importance of sustainability as a corporate responsibility.
“For today’s millennial and Gen Y consumers, corporate sustainability is no longer a bar-setter in terms of business strategies—it’s expected. Past eco-trend setters, like Patagonia, are now the baseline to these generations, not the exception.
Why does this matter? These groups are about to become the dominant consumer buying force in America, outnumbering both Baby Boomers and Gen Xers with a population of 1.8 billion strong. If your brand is not a known responsible corporate citizen today, it might be tough to try to become one tomorrow—but it’s also not too late.”