The Secret To Business Success: People Before Profits
I don’t know about you, but I try to spend my consumer dollars on brands that I trust and admire. When I shop for outdoor gear and clothing, I try to buy Patagonia; when I shop for food, I do so at a grocery brand central to Seattle, PCC Markets. I buy my coffee from the tiny, independent shop next door.
All of my go-to brands pretty much fall into the category of “lifestyle,” but that moniker does not tell the most accurate story. I’d rather call them people-first brands or triple-bottom-line brands (people, planet, profits).
The 4 Ps
For my cannabis brand, we have added another layer to the triple bottom line: People-Planet-Pot-Profits. Why add the ‘pot’ portion? Because valuing the product we sell internally is critical, especially if we are adhering to the People-Planet-Profits model already. Taking the extra effort to provide customers with diligently sourced, local pot from vetted and trusted farmers enhance every tenet of the People-Planet-Profit model.