Can Big Pot Co’s Realistically Achieve Sustainability?
Canna West Seattle owner tackles tough topic in latest Entrepreneur article
Canna West Seattle founder and CEO Maryam Mirnateghi, has been a contributor to Entrepreneur Magazine’s ‘Green’ section for four years now and has covered myriad topics related to the cannabis industry and some not related to cannabis, thanks to the editors at Entrepreneur putting her on occasional assignment for the regular magazine.
In her most recent post Maryam tackles the topic of whether or not it is possible for a big business to achieve anything close to sustainability. As she points out, and with which most of us would agree, the larger a brand gets the less flexible it becomes and the less concerned it becomes in customer choice. It’s all about the shareholders.
Here is an excerpt:
Size is proportionate to carbon expenditure and limitations in customer choice. Big corporations will never be able to make the planet and its people part of the brand mission because public corporations’ first priority is keeping the stockholders happy and vested by selling massive amounts of stuff – anything so long as it turns a profit.
The exhausting, quarterly exercise of appeasing shareholders takes away all or most of the resources and budget that the corporation had available to spend on corporate responsibility. Not much is left in the kitty to put towards a sustained program of conducting business in an environmentally friendly manner and producing top-quality products made close to home by people who are treated well by their employers and who also love their jobs.
To read the full article, please click here and please share it with your friends on social media.